Independent advisory · Est. 2026

35 years of public and charity sector experience, at your service.

ASAYED Ltd. advises governments, the NHS, faith and voluntary sector organisations, international NGOs, and media outlets on charity management, organisational development, strategic planning, and partnerships — grounded in decades of hands-on experience and specialist insight into Horn of Africa and Southern Red Sea affairs.

Sectors we work with
Government NHS Faith & Voluntary Sector International NGOs Media
About ASAYED

Built on decades of real experience.

ASAYED Ltd. was incorporated in 2026, founded by Mr. Abdurahman Sayed, who brings 35 years of experience working across the UK public and charity sectors — in community development, community engagement and cohesion, grants management, HR, conflict resolution, governance, and political analysis.

That breadth of experience means ASAYED can advise on the full lifecycle of an organisation's work: from strategy and governance through to funding, people, and policy — with particular expert insight into Horn of Africa and Southern Red Sea affairs.

35+
Years of public & charity sector experience
8
Areas of specialist consultancy
5
Sectors regularly advised
2026
ASAYED Ltd. incorporated
What we do

Consultancy tailored to your organisation, not a template.

A

Charity Management

Practical guidance on running a charity effectively, from day-to-day operations to long-term sustainability.

B

Organisational Development

Strengthening how your organisation is structured, led, and run, so it can grow and adapt with confidence.

C

Partnerships

Building and navigating partnerships across government, NGOs, and community organisations.

D

Strategic Planning

Clear, realistic strategy development that gives your organisation direction and priorities.

E

HR Management

Support across the people side of your organisation, from structure to conflict resolution.

F

Policies & Procedures

Developing organisational policies and procedures that are fit for purpose and easy to follow.

G

Fundraising Strategy

Developing fundraising strategies suited to your organisation's size, sector, and goals.

H

Horn of Africa & Southern Red Sea Affairs

Specialist expert advice for organisations and media outlets working on or reporting from the region.

Get in touch

Start with a conversation.

Every engagement is tailored to your organisation's needs and circumstances — get in touch to tell us what you're working on, and we'll follow up with how we can help and a quote for the work.

Email zasayed@gmail.com

Submissions are sent to zasayed@gmail.com.